Healthcare Solution Design
Partnership combines the employee benefits expertise of one of West Michigan’s most innovative benefit agencies with Manifest’s pioneering approach to employer-provider collaboration.
GRAND RAPIDS, Michigan – April 27, 2026 — Manifest, a healthcare solution design studio, today announced a new partnership with OVD Insurance, one of Michigan’s leading independent brokerages. Together, the organizations will make the Manifest Provider Collective available to OVD Insurance employer clients.
This partnership connects Michigan employers with a trusted collective of high-quality, local healthcare providers, helping companies offer better access to care, improve employee experience, and manage healthcare costs more effectively.
OVD has consistently been one of the most progressive, forward-thinking insurance brokerages in the market, as evidenced by their rapid growth over the past few years. The Manifest Provider Collective was built to give agencies like OVD a meaningful way to connect their employer clients with higher-value, locally coordinated care options. I am honored to partner with them in the market to improve the affordability of healthcare for Michigan companies.
— Rick Abbott, co-founder and CEO of Manifest
Through this partnership, Manifest and OVD will collaborate to drive greater innovation, improved outcomes, and lower total cost of care for employers.
At OVD, we’re not afraid to adapt and challenge the status quo when the industry needs it. Employers across the state have been clear—the current ways of delivering healthcare just aren’t working. We’re committed to doing the hard but necessary work to create better solutions, and our partnership with Manifest is a great example of how we put our values into action.
— Josh Van Vels, President of OVD Insurance
The Manifest Provider Collective includes a growing group of Michigan-based healthcare organizations, such as: BAMF Health; Concierge Medicine of West Michigan; Exponential Health; Great Lakes Orthopaedic Center; HealthBar; Michigan Orthopaedic Surgeons; MI Partner Health; Mitten Home Infusion; Orthopaedic Associates of Muskegon; Pine Rest Christian Mental Health Services; Plum Health; RightCare Clinic; Sanford Behavioral Health; Shoreline Orthopaedics; The Cancer and Hematology Centers of West Michigan; The Derm Institute of West Michigan; The Imaging Center; Tandem365; and Uptiv Health.
Employers interested in more innovative and locally focused benefit strategies can contact OVD Insurance to learn how this partnership can support their specific goals.
Manifest is a healthcare solution design studio on a mission to build a better healthcare ecosystem—one designed with people at the center. Founded by former Michigan healthcare executives Rick Abbott and Aaron Friedkin, MD, Manifest creates human-centered, connected systems that reimagine how care works for Michigan employers, providers, and advisors in areas like primary care, behavioral health, orthopaedics, cancer care, imaging, and infusions. By incubating and scaling high-quality solutions with local providers, we make it easier and more affordable for employees to receive exceptional care close to home.
MEDIA CONTACT: Hello@manifest.health
Founded in 1982, OVD Insurance is a full-service insurance brokerage that focuses on, but is not limited to, commercial insurance, employee benefits, personal lines, and risk management solutions. OVD has grown to become one of the largest independent insurance agencies in America, serving clients in all 50 states. Its growth has been entirely organic, with the firm doubling in size over the past five years. OVD remains committed to remaining independently owned and to providing true partnership through a client-centric approach.
MEDIA CONTACT: Scout Tosi; ScoutT@OVDInsurance.com