Healthcare Solution Design
Partnership broadens Manifest’s ability to support regional employers with more accessible, affordable hospital-based care.
GRAND RAPIDS, Michigan – September 17, 2026 — Manifest, a healthcare solutions design studio, today announced that Holland Hospital has joined the Manifest Provider Collective. Alongside Manifest’s existing provider relationships, this partnership gives regional employers access to Holland Hospital’s nationally recognized healthcare, including expert surgical services and maternity care through Boven Birth Center.
The partnership extends Manifest’s support to clinical services best delivered in a hospital setting, helping companies offer better access to care, an improved employee experience, and more effective cost management.
Manifest was built on the idea that healthcare works better when employers and local providers collaborate. Over the past few months, employers have pushed us to think even more broadly about how we can better address the full range of healthcare needs for their employees and families. That pushed us to expand our mission and identify hospitals willing to meet the cost, quality, and patient experience expectations of our employer clients. Holland Hospital immediately stepped forward to meet that need.
— Aaron Friedkin, MD, co-founder of Manifest
Manifest was founded by former Michigan healthcare executives Rick Abbott and Aaron Friedkin, MD. The company focuses on designing solutions that help employers and providers work together to improve outcomes and reduce unnecessary costs.
Holland Hospital is committed to delivering exceptional care to the communities we serve. We are the only hospital in Michigan to earn a five-star Centers for Medicare & Medicaid Services rating every year since 2016 and to be recognized among the nation’s top 10% for patient experience with the 2025 Outstanding Patient Experience Award through Healthgrades. Our commitment to quality, combined with a focus on affordability, helps employers of all sizes invest in their most important asset: their people.
— Alex Roehling, executive vice president and chief strategy officer at Holland Hospital
The partnership is immediately available to employers of all sizes, regardless of their health plan. Employers interested in innovative, locally focused benefit strategies can contact either organization to learn how this partnership can support their specific goals.
Manifest is a healthcare solution design studio on a mission to build a better healthcare ecosystem—one designed with people at the center. Founded by former Michigan healthcare executives Rick Abbott and Aaron Friedkin, MD, Manifest creates human-centered, connected systems that reimagine how care works for Michigan employers, providers, and advisors in areas like primary care, behavioral health, orthopaedics, cancer care, imaging, and infusions. By incubating and scaling high-quality solutions with local providers, we make it easier and more affordable for employees to receive exceptional care close to home.
MEDIA CONTACT: Hello@manifest.health
Holland Hospital, located in Holland, MI, is a nationally recognized leader in quality and value with advanced technology and extraordinary patient satisfaction. The independent hospital offers a full range of inpatient and outpatient services, multiple convenient locations, and ready access to primary care physicians and experienced specialists. The hospital is also among just 14% of hospitals in the nation to earn the top CMS 5-Star rating and one of the few to consistently achieve the top rating since it was introduced in 2016. Holland Hospital’s workplace culture has made it one of the Best & Brightest Companies to Work For in West Michigan. For over a century, the hospital’s mission has been to continually improve the health of the communities we serve in the spirit of hope, compassion, respect and dignity. For more information, visit hollandhospital.org.
MEDIA CONTACT:
Jessica Meldrum, MS, APR
Marketing & Communications Manager
jmeldrum@hollandhospital.org
(616) 821-0866